• The Ideal Stadium in Europe
• What exists in Europe

Recent research relative to the most important football centres in Europe concludes that 54% of supporters go to all the games in the house of its Clubs. When in the Stadium, those supporters consider vital the following aspects:

• Environment/Atmosphere - this is more important than the price of entry along with good visibility. Beyond the passion of the supporters who are always singing, what contributes to creating a good atmosphere in the Stadium is it’s size, friendly space and as few restrictions as possible.


• Security - High paying supporters must feel safe, not only in the stadium but also in the surrounding area, car parks etc.


• Food and Drink - Good quality areas and conditions for consuming cool drinks and well prepared foods and snacks, all of which come from a clean and sterile source.


• Acess, Security and Transportation
• Arrival and Departure: ease of both entry and exit.
• Security: to leave a car adjacent to the Stadium, or even a little further away and for it to be safe, also being able to use safe and fast transport directly to the stadium entrance.
• Transportation: safe and reliable public transport to the stadium from greater distances.
• Seats - Comfortable, they can be retractable to allow standing up.

This Universal research has concluded that when taking all supporters throughout the world into account, they have the following profile:

• 34% younger than 30 years
• 36% between 30 and 44 years
• 30% older than 45 years

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