• The profile of spectators in Brazil
• Enormous Business Potential
• The Brazilian Reality and The "Brazilian Stadium Model"
• Requirements to obtain a modern Stadium
• Requirements to make the Investment possible
• Why is it so risky for the Clubs in Brazil
• A more suitable solution

• Structure of the clubs - Clubs in Brazil do not have a sound business or shareholding structure that would be credible to the financial market.
• Nature of these projects - They are projects with high financial and political risk, with only long term benefits.
• Additional debt for the club - The requirement to stand alone for the financing of it’s "own house" create difficulties and impose limitations on the Clubs relative to the development of its core-business, which is soccer. On the other hand private investment and financing is very difficult with the risks and reality that Soccer Clubs impose.
• To complete a structure that uses additional or alternative resources - The Conception and Structure phases requires a significant investment in time and resources in order to develop the project.
• Adding additional resources to manage and run the facility and infrastructure - The focus of clubs must be on professional soccer and they must be free of the management of daily aspects of the facility and infrastructure that they only use on match day.
• Each case is unique - It is not possible to simply transpose models and methods from countries with a developed system and steady economy.
• Salesmen with dreams - Consultants and Constructors present projects that create expectations, but they do not represent reality.

Many clubs have valuable assets that often do not receive true value, such as:

• Image of a winning club, this has a similar value to the market leader in the business world.
• A solid and large base of supporters and valuable "name" in the region.
• The possibility of increasing the cost of the entry in order to provide greater total revenue.

In order to guarantee the maintenance and growth of the value of the above assets, the Clubs face enormous challenges:

• Capital investment is required to improve the Club.
• Investment in existing or new top players.
• Investment in construction or renovation of new or existing facilities and infrastructure in order to maximizes the possibilities of obtaining sponsorships and greater ticket revenues, as well as the commercialization of VIP zones.

The Lusoarenas model will help Clubs overcome these challenges.

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